Upcoming Events

Jason Ellis QR Codes: Connecting print and mobile

Jason Ellis — Featured Speaker at PODi Conference, Las Vegas, NV, January 23-25, 2012

Jason Ellis is an early adopter of using QR Code technology to help marketers connect with mobile consumers. While others were just beginning to recognize the usefulness of the little black and white boxes known as QR Codes, Jason was already moving ahead and developing custom branded QR Codes. Custom branded QR Codes bridge the gap between print and mobile, and enable businesses to gain valuable brand awareness.

Just having a custom branded QR Codes doesn’t guarantee a valuable brand experience. Marketers must think and plan the entire customer experience from scan to action. Jason will describe the key elements that go beyond custom QR code design to variable QR Codes, mobile web sites, tracking, reporting, coordinated marketing collateral design, printing, and mailing. He'll provide case study examples of how he has been able to generate response and revenue from the mobile channel.

Key Takeaways:
  • How to create custom branded QR codes
  • Strategies for optimizing response from QR codes
  • Top 5 ways to drive interaction with mobile customers and prospects
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