Thanks to the surge in smart phone technology and increased sales of smart phones, mobile marketing has forever gone beyond text messaging.
The key to implementing mobile marketing as a vehicle to get the attention of (and motivate action in) today’s consumers is the ability to provide a positive experience. Developing mobile web pages for optimal viewing on smart phones is the first step needed to sucessfully tap this growing market.
At most, you have about 15 seconds to convince smart phone users that it is worth their time to continue to visit your mobile page and to take action. If your web page is not mobile optimized, you will lose a visitor in less than 3 seconds.
The e.f. group designs and creates mobile optimized pages to reflect a business’s brand and to provide consumers with an easy way to access relevant messages. Mobile Marketing can include SMS (or text messaging), QR Codes for print to mobile access, and personalized URLs (pURLs) for internet viewing. Mobile optimized web pages can guide prospects to a business’s door, provide coupons, specials and promotions, integrate mobile advertising, help to gather client information and more.