nc state alumni association
Nc state university alumni association
nc state: ring tradition and lifelong connection
The N.C. State Class Ring is a cherished tradition, but our client didn’t feel the marketing efforts behind it gave it justice. The old marketing was tired and dated and they wanted to rebrand with the student in mind, to promote the NC ring and ceremony as more of a milestone and tradition.
Without any on-site experience at N.C. State, we had a brief discussion with a small group of students. We learned that key drivers to ring purchase are a sense of accomplishment that ties students to the University and unites them with other N.C. State alumni. We also learned that it’s a meaningful tradition in many families, a rite of passage that students look forward to. Finally, we learned that traditions at N.C State are solid, and the red brick on campus is well known and beloved.
With this information in hand we rebranded all of the ring ceremony materials from the invitation to the social media and email campaign, bringing graphics and colors into the mix to help bring it to life. We created taglines to complement the imagery: "The Tradition Starts Here" and “Where Your Ring Will Take You?”
In addition we created a mini brick campaign for incoming freshman where each student receives a mini brick engraved with the “Tradition Starts Here” tagline and their Graduation Year, with each brick assigned a unique number at freshmen orientation truly making it a one of a kind