Contrary to recent popular belief, direct mail is not dead. Direct mail is a proven and viable marketing tool to use to make connections with customers and prospects, especially when done the e.f. group’s smart mail way.
From customer profiles based on sophisticated data analysis to relevant imagery, copywriting, and custom personalization, the e.f. group’s use of direct mail for clients is indeed smart. Smart mail is not random mass mailings; Smart mail focuses on presenting the right message to the right person at the right time.
You can think of it as direct mail with a twist — The e.f. group’s smart mail approach makes direct mail interactive and can include,
- Highly targeted variable content/offers based on each individual recipient
- Personalized variable data such as mapping to drive clients right to your door
- Print to mobile access with QR Codes that link to mobile optimized web pages, videos, promotions and online content
- Personalized Direct Mail Print to web access via personalized URLs
- Messaging to drive traffic to online shopping sites
- Measurable results through print coupon/promotion redemptions, mobile and web access and more
The e.f. group can help you with all your direct mail marketing needs. We provide a one-stop approach with design, copywriting, printing, data list analysis, prospect lists, mailing services (including all USPS mailing requirements) and full campaign management.